Walmart Is Expanding Its Third-Party Marketplace With Shopify

The partnership allows new merchants to sell products on the retail giant's website

The partnership expands the product range on and gives Shopify sellers access to the retailer's 120 million monthly site visitors. - Credit by Shopify
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On the heels of a big boost in online sales, retail giant Walmart announced it is partnering with ecommerce platform Shopify to open up to 1,200 Shopify merchants.

In a blog post, Jeff Clementz, vice president of Walmart’s third-party marketplace, said the partnership both expands the range of goods available to Walmart customers while also helping small businesses tap into “the surging traffic on”

In its own announcement, Shopify said that surging traffic adds up to 120 million U.S. visitors each month, so the new Walmart channel will “enable our merchants to get their products in front of these high-intent, loyal buyers from one of the world’s largest retailers, helping them expand their reach and drive sales.”

Shopify merchants in the U.S. will have to apply for the opportunity. Walmart said it is looking for U.S.-based small and medium businesses “whose assortment complements ours and have a track record of exceeding customers’ expectations.”

Upon approval, merchants will be able to connect their Shopify stores to Walmart Seller accounts to sync product catalogs and create product listings on They can manage product information in bulk, which Shopify said saves time when listing many products and/or variants. They can also track orders, inventory and fulfillment within Shopify.

Pointing to 74% growth in its ecommerce business in Q1—as well as growth in sales from third-party sellers—Clementz said expanding Walmart’s marketplace is a “strategic priority.”

“As our CEO Doug McMillon recently said, competition is good in the retail business and we want more retailers not fewer,” he said.

And in what could have been a subtle dig at Amazon’s sometimes unruly marketplace, Clementz also noted Walmart wants to “build out an ecommerce marketplace customers trust.”

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@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.