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First-Party Identity Is a Strategic Imperative in the Cookieless World

The death of the cookie may not rank in your top five stressors going into 2021, but if you don’t already have a strategy in place, it might be.

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The Innovation Boom That Will Power Audio Advertising in 2021

In 2020, Americans tuned into 15 billion hours of podcast content. While some things might return to normal in 2021, consumers’ new media-adventurous and content-hangry habits are here to stay.

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The Performance Marketer’s Guide to Elevating ROI

Only one in four CMOs feels confident in their ability to measure ROI. With advertising and budgets under high scrutiny, there is no room for this type of inefficiency.

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How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

Gone are the days of age/sex demos, panels and GRPs. TV today is all about wielding metrics to optimize campaigns to hit KPIs and drive tangible outcomes.

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Your Cross-Channel Messaging Deserves a Better Email Platform

With inboxes overflowing and mobile phones blowing up with promotions, it’s harder than ever for your email campaigns to stand out.

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What’s on Digital Marketers’ Minds Going Into 2021

The customer journey. Real-time measurement. Managing data. A growing emphasis on performance. Building an effective tech stack. These are the digital transformation issues that are keeping marketers up at night.

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The Secret to Marketing Transformation Is a Unified Customer View

With Covid-19 continuing to disrupt business for the foreseeable future, marketers are constantly looking for ways to optimize their efforts to drive revenue.

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Choosing a CDP Doesn’t Need to Be So Hard

Most consumers will switch brands after just one bad experience. Despite these high stakes, 83% of marketers say their customer data lives in unconnected silos.

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Make the Resolution to Prioritize Customer Retention in 2021

If your New Year’s resolutions include keeping the customers who discovered you thanks to this year’s great digital acceleration, you’ll want to double down on smart retention tactics for your [...]

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Why Lexus Turned to Connected TV to Create Mass Awareness

When Covid-19 caused public transit shutdowns across the country, Lexus went on the offense to reach people who were considering buying cars for the first time.