TV Has an Identity Problem That Marketers Can No Longer Ignore
As consumers continue to watch TV and video across a growing number of devices and apps, brands know they must understand holistic reach and frequency across channels.
Stop Talking About the Cookieless Future and Start Taking These Actions
In the past 12 months, a wave of ill-conceived, unsecure and unexceptional identity solutions has been evangelized by companies seeking to make a quick buck or increase their influence over [...]
Data Bunkers Are the Future of Cookieless Marketing
What’s going to replace cookies? It’s one of the biggest questions in advertising right now. The changes to the way advertisers think about identity, targeting and measurement are going to [...]
2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?
Nearly 8 in 10 people (79%) now use streaming services to watch TV. But 90% of TV ad budgets still go to linear.
First-Party Identity Is a Strategic Imperative in the Cookieless World
The death of the cookie may not rank in your top five stressors going into 2021, but if you don’t already have a strategy in place, it might be.
The Innovation Boom That Will Power Audio Advertising in 2021
In 2020, Americans tuned into 15 billion hours of podcast content. While some things might return to normal in 2021, consumers’ new media-adventurous and content-hangry habits are here to stay.
The Performance Marketer’s Guide to Elevating ROI
Only one in four CMOs feels confident in their ability to measure ROI. With advertising and budgets under high scrutiny, there is no room for this type of inefficiency.
How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV
Gone are the days of age/sex demos, panels and GRPs. TV today is all about wielding metrics to optimize campaigns to hit KPIs and drive tangible outcomes.
Your Cross-Channel Messaging Deserves a Better Email Platform
With inboxes overflowing and mobile phones blowing up with promotions, it’s harder than ever for your email campaigns to stand out.
What’s on Digital Marketers’ Minds Going Into 2021
The customer journey. Real-time measurement. Managing data. A growing emphasis on performance. Building an effective tech stack. These are the digital transformation issues that are keeping marketers up at night.