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Mom Gamers Rising

The numbers in gaming are staggering: a global audience of over two billion and an industry worth more than $160 billion. But contrary to popular opinion, gaming is not purely dominated by young males.

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Is Your Agency Ready for a Recession?

As agencies of all types have retrenched and regrouped during the Covid-19 pandemic, they also need to be thinking about how they’ll operate should a recession ensue.

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What the Heck Is a CBO and Why Should You Care?

The mandate of the chief marketing officer has evolved beyond its traditional remit. Today’s CMO is not only the architect of the brand narrative but also a key player in the business decisions that drive overall growth and profitability.

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What Account-Based Marketing Will Mean for B-to-B in 2020

It’s safe to say that 2020 will bring increased competition for b-to-b companies across geographies and market sectors.

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Building a Well-Oiled Content Engine

Content is what connects your consumers’ needs and wants to your brand’s unique positioning.

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5 Ways to Make Your Customer Data Platform a Catalyst for Change

In the past year, the confusion surrounding what a customer data platform (CDP) is and how it fits into the modern tech stack has significantly decreased.

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5 Ways to Capitalize on the Conversations You’re Hearing on Social

The digital revolution is over. The shift from analog to digital has happened—there’s no way to un-ring the technology bell.

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What Leaders in Customer Experience Design Know That You Don’t

Only 15% of marketers are able to integrate big and small data to create a holistic customer view, and this is impacting their ability to deliver the kind of customer experience consumers are demanding.

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This Ebook Uncovers the Secret to the Google Marketing Platform

Marketers are only just starting to realize the full potential of people-based marketing.