How Much Do Consumers Really Care About Controlling Their Personal Data?

It’s clear the industry isn’t where it needs to be when it comes to data control and transparency.

Get Ready for Connected-TV-First Advertising

With linear TV’s relevance diminishing and YouTube clearly not ready for primetime, it’s CTV’s time to shine.

3 Shifts You Need to Make to More Fully Connect With Customers

It’s time to figure out what it takes to authentically connect your brand story to your customers’ brand story. These three essential shifts in the way you develop, test and engage your customers are key.

Overcome the Personalization-Privacy Paradox

Marketers find themselves in a paradox, stuck between delivering the levels of personalization consumers crave and finding ways to protect their privacy at the same time. Here are some ways to strike the right balance.

Bold, New Direction to Build Your Brand-Tribe Dialogue

The once sharp line between selling a product and selling a lifestyle has become increasingly blurred. This is a monumental shift transforming everything you know about marketing.

2019 She Runs It Working Mothers of the Year

The winners of the She Runs It 2019 Working Mothers of the Year Awards know that balance can be more of a pipedream than a reality. But they have the commitment, sacrifice and passion to do what it takes to be successful at home, at the office and in their communities.

Quantify the Benefits of Using Location Data

High-quality location data can increase foot traffic by improving scale, accuracy and reach.

Challenger Brand Success Is All About Great Storytelling

Groundbreaking research from Adweek Intelligence examines the impact of challenger brands and identifies the challenges, threats and marketing practices of these direct-to-consumer disruptors.

For Marketers Today, It’s All About the Experience, Stupid

The main effect of the Fourth Industrial Revolution is to put customers at the epicenter of the economy. Improving how customers are served must be a business’s primary consideration.

Hey Brands! Here Are 6 Actions You Can Take Now to Improve Agency Relationships

Here are six things you can do as the client to take responsibility for the brand-agency partnership.