4 Ways Millennials and Gen Z Are Disrupting Packaging

Consumer brands look for ways to bridge online and offline experiences

There’s little doubt that the youngest generations of consumers are transforming the shopping experience. As millennials move into the mainstream and Gen Z enters adulthood, these digital and social natives are not only exhibiting new shopping behavior, but they’re also shifting how brands interact with their consumers. And this is apparent in the way top brands are changing their approach to product packaging.