It’s no secret that the way people watch TV has changed. Cord cutting, OTT, streaming, smartphones … they’ve all had an impact. But the bottom line is people are still watching.
That’s great news for advertisers, who understand that TV has unrivaled engagement and a massive audience. What’s changed: The pinpoint data-driven targeting and robust measurement of digital media is now part of the equation. “The Straightforward Guide to Targeting Today’s TV Viewer” provides a rich overview of ways advertisers can use addressable TV and OTT to leverage audience-level data and deliver targeted campaigns, as well as measure their impact across platforms.
The guide also looks at how leaders in various industries are using cross-platform addressable to create more powerful advertising programs. A major auto brand, for example, was able to achieve $3 million in incremental revenue, a 26 percent sales lift and a 14 percent lift in website visitations via an addressable program. What’s more, it marked the first time the brand was able to apply detailed data measurement to a TV campaign.
Multichannel? Cross-platform? The Straightforward Guide to Targeting Today’s TV Viewer can help you reach the people who are watching.