You might know Reddit as a place where consumers connect on similar interests. But did you realize that Reddit is also a key part of the purchase journeys for these community members?
Reddit users spend 32% of their total purchase journey in the consideration stage, evaluating 2x the number of brands than users on social sites, according to a new research study done in partnership with Verto Analytics, “Reddit’s Role in the Path to Purchase.” With Reddit users having a 12% higher post-purchase NPS than social platform users, it’s important that marketers are aware of how much Reddit impacts post-purchase advocacy and brand sentiment.
How do purchase journeys on Reddit stand out? Among the research’s key findings:
- 90% of people who used Reddit for research trust the product information on Reddit more than other sites or apps.
- More time is spent by Redditors researching product and brand options on the site than on social platforms.
- Because Reddit users spend more time on research, their purchase decisions are made 9x faster.
For more insights on how to harness the power of Redditors, download the new research.