What your brand sounds like is now just as important as your visual identity. But do you really have a sonic identity system that shows up everywhere your brand does?
Your sonic identity is not just a jingle or audio tag line. As Man Made Music producer Lucas Murray explains in the video above, you know more than you think you do, Sonic identity systems work the same way visual identities do—to tell your brand story and connect you to your customers—but with sound.
Watch to find out more about why you need a sonic identity. Then head on over and download “The 3-Minute Guide to the What, Why and How of Sonic Success” for practical advice and insights.