Infographic: The Big Opportunities for Marketers During This Summer of Sports

What the fans like, and how to target them

Every four years, the world’s attention turns to the sports and athletes of the summer games. But what do you really know about the people who spend hours each day following these events?

Programmatic buying platforms like The Trade Desk can find the links between wants and needs of sports fans. For example, did you know that swimming enthusiasts are in the market for a crossover SUV? Or that golf fans like Teddy Grahams? Here are the unique—and surprising—fan profiles from The Trade Desk’s recent analysis: