This New Study Is All the Proof You Need That Programmatic Is an ROI Winner

Results from 200+ largest U.S. advertisers

New research says you could be leaving money on the table by not investing in programmatic. Programmatic has fundamentally changed the landscape for marketers by creating data-rich digital campaigns to target an audience. However, programmatic has typically been seen as a tertiary channel to other traditional forms of media like television, radio and even digital.