The Rise of Athlete Influencers

NFL players offer reach, engagement and authenticity

When Barclaycard US designed a promotional plan in support of the NFL’s annual Salute to Service military appreciation campaign, it knew it needed more than just a few player endorsements. Instead, it took advantage of the massive social followings of top NFL players like Drew Brees, Kirk Cousins, Larry Fitzgerald, Golden Tate and JuJu Smith-Schuster.