The Tides Are Shifting on Social Media, So Be Sure You Know These Trends

Consumer sentiment shifts, new channels emerge and user-generated content takes off

Social media changes in the blink of an eye and to succeed, you need to have a finger on the pulse at all times. Already this year Musical.ly and Vero have emerged as the newest need-to-know channels, Facebook has struggled with public trust, and Instagram Stories have become a critical point of engagement. That’s an insane amount of new information for even the most experienced social marketers, which is why NetBase put together its new ebook, “The 2019 State of Social Report.”