What Customer Experience Means for B-to-B Marketers

Insights from the 2020 Data-Driven Marketing & Advertising Outlook

Business-to-business marketers, like their B2C counterparts, have embraced customer experience as a way to differentiate themselves in today’s data-driven market. But they face a range of challenges in mastering CX, from mapping more complicated B2B buyer journey to activating the data and analytics that personalized experiences demand.