If advertisers want to keep pace with how consumers discover and consume content, a siloed broad-based buying strategy won’t work anymore. To stay competitive, advertisers must take an audience-based approach that targets digital and linear TV audiences in tandem.
Of course, change is never easy. VideoAmp’s new ebook, “Succeeding in a Converged World of TV and Digital” dives into how publishers, marketers and agencies are dealing with the new converged world of TV and digital advertising and offers solutions for success.
The report found that the majority of brands and agencies continue to plan, measure and execute their TV and digital campaigns in silos. That’s surprising, since the study notes a majority of respondents indicated that they know they must make their cross-screen strategy a priority to stay ahead of the competition.
For insights on how to succeed with an audience-based cross-screen approach in a world of converged TV and digital, download the ebook.