The YouTube brand safety scandals of the last few years are hard to forget. Although there haven’t been any major issues as of late, advertisers that don’t take control of their ad spend on YouTube put themselves in a risky position.
Think about it this way: There are more than six million ad supported videos on YouTube alone. If you spend $100,000 in pre-roll ads, it’s likely your content will run against 500,000 different videos. While this might sound great in theory, you run the risk of supporting non-brand appropriate content and wasting money on videos without a real audience. As Mike Henry, CEO of OpenSlate, says in the above video the only real solution is taking control and getting involved.
For more insights on how to manage your YouTube spend, check out the video above.