Why the Creative Digital Consultancy Is the Ad Agency of the Future

A new model for a new age

When Deloitte acquired the award-winning creative agency Heat earlier this year, it startled many people in the business community. Heat’s cutting-edge work and its belief in “the power of surprise” seemed at odds with Deloitte’s corporate image. What could a management consulting firm known more for strategic work with CEOs, CFOs and CIOs want with a small San Francisco ad shop?