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The Future Belongs to Brands That Can Give Consumers Instant Gratification

Brand Marketing

The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Think about the movie industry when TV first appeared or [...]

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Should Brands Tread Lightly With AI After Facebook’s ‘Trending’ Debacle?

Digital

Do Facebook's "Trending" troubles—thanks to leaning on artificial intelligence to show what content is hot—mean that AI isn't ready for prime time? Marketers this week are grappling with the question. 

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Facebook Can Now Tell Blind Users About the Pictures in Their News Feeds

Digital

Facebook CEO Mark Zuckerberg posted this morning that the social network now offers blind people audio descriptions of images.

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Microsoft’s Chatbot ‘Tay’ Just Went on a Racist, Misogynistic, Anti-Semitic Tirade

Digital

Microsoft, with help from its search engine Bing, created an artificial intelligence messaging bot called "Tay," which it rolled out this week on

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These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Digital

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look [...]

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4 Ways to Catch Robots’ Attention With Your Marketing

Digital

Decision-making consumers are a marketer's most important focus. Now imagine consumers having someone else deciding all their purchases—computers talking only to other computers, making decisions for their human "masters" without [...]

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