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Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Performance Marketing

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.

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Patagonia Will Donate 100% of Its Black Friday Sales to Helping the Environment

Brand Marketing

Patagonia plans to donate 100 percent of its sales on Black Friday, Nov. 25, to the environment.

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These Were November’s Buzziest Topics on Facebook

Performance Marketing

When Facebook rolled out safety features during the recent Paris attacks, folks fired off a slew of comments a

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This Chicago Agency Creates Playful Campaigns for Major Brands

Brand Marketing

Specs Who (L. to r.) CEO Tom O'Keefe, CCO Matt Reinhard and president Nick Paul What Full-service ad agency Where Chicago

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Singapore Retailer Apologizes for Writing ‘Rape Us Now’ on Black Friday Site

Creativity

It should be obvious that no brand should consider posting anything resembling a rape joke, but that's what Singapore-based fashion brand SuperGurl did—and, of course, has since apologized for. The [...]

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UPDATE: Target Says Cyber Monday Traffic Has Been ‘Twice as High as Our Busiest Day Ever’

Performance Marketing

Target and PayPal have both experienced temporary Internet shutdowns today, seemingly because of a flood of consumer traffic. It's unclear exactly how long the outages occurred, but the blackouts lingered [...]

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