Six Days to a Superbowl Spot: Lessons in Fighting For What You Believe In
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How Iconic Charities Like Red Cross and United Way Are Trying to Win Over Millennial Donors
Some of the country's most iconic nonprofits have struggled to raise money in the past few years while a new breed of philanthropic organization is thriving thanks in large part [...]
Introducing Adweek’s Cause Marketing Report, Mapping the New World of Charitable Giving
It's an exciting and nerve-wracking time to be working in the nonprofit world, which is rapidly being reshaped by technology, generational shifts and emerging cultural priorities.
How Brands Became the Most Powerful Advocates in Today’s Battle for LGBT Equality
This spring, North Carolina and Mississippi came under fire for passing laws that many felt were discriminatory against gay, lesbian and transgender residents.
Infographic: A Look at the Millions of Lives Saved and Improved by the Gates Foundation
A few years ago, Bill Gates—who, with a personal worth of some $75 billion, remains the wealthiest man on the planet—said something interesting about money: He didn't need it anymore.
Nonprofits Are Learning That Whisper’s Anonymity Can Be a Force for Good
Last fall, Adobe and the Ad Council wanted to put a new twist on anti-bullying campaigns by targeting teenage witnesses, not victims.