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Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3

Digital

Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday. 

This is a Profile

The IAB and 4A’s Launch an Exam to Gauge Your Digital Media Buying Knowledge

Digital

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior [...]

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Google, Facebook and the World’s Biggest Brands Join Together to Improve Digital Ads

Digital

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry.

This is a Profile

ESPN’s Long-Form Storytelling Could Turn Sports Podcasting on Its Head

Digital

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the

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Why the Conversational Power of Podcasting Is the Future of Advertising

Brand Marketing

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands, [...]

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65% of Listeners Are Likely to Buy a Product After Hearing an Ad in a Podcast

Digital

The Interactive Advertising Bureau and Edison Research today are releasing new stats on how consumers listen to podcasts and respond to audio-based advertisements.

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