This is a Profile

Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play

Creativity

From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry.  So, to boost viewer [...]

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Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Brand Marketing

Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.

This is a Profile

‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Brand Marketing

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.

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Stare Too Long at Snickers’ Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign.

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BBDO’s Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Creativity

Can discordant screaming sell ice cream? Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, [...]

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Snickers ‘Hungerithm’ Sets the Candy’s In-Store Price Based on the Internet’s Mood

Creativity

Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of [...]

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