Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

In NewFronts debut, company announces creative studio to produce content for brands

Erika Nardini in Times Square
Barstool Sports CEO Erika Nardini recorded her NewFronts appearance in New York's Times Square. Barstool Sports

Key insights:

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it’s one of the most popular and profitable digital media brands in America. Led by its eccentric founder, Portnoy and CEO Erika Nardini, Barstool Sports now has millions of loyal fans (many of them in the elusive adults 18-34 demographic) fiending for its content, everything from blog posts to top-rated daily sports and pop culture podcasts to the increasingly popular One Bite Pizza video reviews fronted by Portnoy.

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.
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