Bernie Sanders Is Following Alexandria Ocasio-Cortez’s Lead With ‘TV-Quality’ Digital Campaign Ads

A new spot in Iowa shows its deep investment compared to four years ago

Sanders' 2020 campaign is prioritizing quality filmmaking for its social advertising. Bernie Sanders Campaign

Vermont Sen. Bernie Sanders’ presidential campaign is approaching digital advertising this time around in a whole new way compared to his 2016 strategy. A new ad targeting Iowa voters—released today on social media platforms like Facebook, Instagram and Twitter—is just one example of how the campaign has prioritized creating videos that are of “TV-quality,” said Bernie 2020 digital communications director Josh Miller-Lewis.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.