Coca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage

With 100 days to go, the network’s ad inventory is almost 75% sold out

Telemundo Deportes will offer 1,500 hours of World Cup coverage across of all its platforms. Twitter: @Telemundo

NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.