Coca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage

With 100 days to go, the network’s ad inventory is almost 75% sold out

Telemundo Deportes will offer 1,500 hours of World Cup coverage across of all its platforms. Twitter: @Telemundo
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NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.