Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases

Disney says its portfolio has double-digit CPM gains across all dayparts

ABC saw more buyer interest in American Idol in this upfront compared to 2017's market. Eric McCandless / ABC

What do you do if you’re a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin?

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.