Fox Sports Likely to Take a Big Ratings Hit for the 2018 World Cup After the U.S. Fails to Qualify

Tries to drum up enthusiasm with the men's team out of the tournament

Christian Pulisic channeled Fox Sports execs after the U.S. lost to Trinidad and Tobago on Tuesday. Getty Images

The U.S. men’s soccer team will have a black eye for years after it failed to qualify for the 2018 FIFA World Cup in Russia with a shocking loss Tuesday night. But the night’s biggest loser was Fox Sports, which has U.S. rights to the tournament next summer and could be looking at a significant ratings and advertising hit now that the U.S. men won’t be competing.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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