FX on Hulu Will Make FX Brand ‘More Valuable,’ Says John Landgraf

Company had 'hit a ceiling' as a basic cable network

john landgraf the chairman of FX Networks
“Both our brands together … will make Hulu a stronger platform than either could alone,” said FX Networks chairman John Landgraf. Getty Images

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For more than a decade, FX Networks has honed its brand as a premium basic cable network. But starting March 2, it will expand into the streaming space with FX on Hulu, a branded hub on the Hulu platform.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.