Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

It's the second streaming platform to be measured by Nielsen's SVOD Content Ratings, after Netflix

a superhero pulling a train along tracks from the show The Boys
Over 6 million people watched the premiere of the Amazon Prime Video show The Boys in the first 10 days after its debut. Amazon Prime Video

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.