One Month After Acquiring Scripps, Discovery Unveils Unified Upfront for Its 17 Networks

‘This is the greatest collection of brands ever assembled in this industry under one company’

The first Discovery-Scripps crossover special, Drew and Linda Say I Do, airs next month on TLC. TLC

There was no time for celebration when Discovery Communications closed its deal to acquire Scripps Networks last month. Instead, Jon Steinlauf, the former Scripps ad sales chief who was named chief U.S. advertising sales officer for the combined company (now called Discovery Inc.), had less than two weeks to turn an all-Scripps upfront event into a Discovery Inc. presentation focusing on the combined company’s eight priority networks: Food Network, HGTV, Travel Channel, Discovery, Animal Planet, OWN, ID and TLC.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.