ABC Dances to Monday Victory

THE PROGRAMMING INSIDER
Tuesday, April 13, 2010
 

Prime-Time Metered Market Monday Ratings:

ABC Dances to Another Significant Victory
 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

My Three Daughters  
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Prime-Time Metered Market Monday Ratings:

ABC Dances to Another Significant Victory
 
Monday 4/12/10
 

              HH
          Rtg/Shr

ABC 12.8/20
CBS   7.4/11
Fox     6.9/10
NBC   2.6/ 4
CW     1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, April 13, 2009):

CW: +67, ABC: +42, Fox: + 3, CBS: + 1, NBC: -37

 
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Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), Castle (ABC)

 

-Yesterday’s Losers (excluding repeats):

Trauma (NBC)
 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 13, 2010.   

 
 
-Ratings Breakdown:

Dancing With the Stars, now the most-watched show in primetime, will likely maintain the crown this week, leading dominant ABC to a 73 percent advantage on Monday over second-place CBS. Third overall was Fox, followed by repeat inhibited NBC and The CW. Dancing With the Stars averaged a massive 14.5 rating/22 share in the overnights from 8-10 p.m., building in every half-hour as follows:

 

Dancing With the Stars (ABC)

8:00 p.m.: 13.3/21 (#1)

8:30 p.m.: 14.3/22 (#1)

9:00 p.m.: 14.9/22 (#1)

9:30 p.m.: 15.6/23 (#1)

 

Compared to a 90-minute edition one year earlier (12.1/19 on April 13, 2009), last night’s telecast was up by an unprecedented 20 percent. Since interest in wooden Kate Gosselin seems to be the main reason why ratings are on the rise for Dancing With the Stars this season, chances are the mother of eight will remain safe again tonight. My picks for the bottom two: Niecy Nash (who I am personally rooting for) and Aiden Turner. Sadly, this could be Niecy’s week to bid adieu. 

 

ABC’s Castle, which is certainly benefiting out of Dancing With the Stars, won the 10 p.m. hour with a 9.5/16 in the overnights. But retention out of the 9:30 p.m. portion of the dancing extravaganza was only 61 percent.

 

Next week, new ABC sitcom Romantically Challenged debuts at 9:30 p.m. out of a 90-minute edition of Dancing With the Stars. 

 

CBS ranked a comfortable second despite facing ABC’s Dancing juggernaut with its combination of How I Met Your Mother (#3: 5.4/ 8), Rules of Engagement (#3: 5.2/ 8), Two and a Half Men (#2: 9.4/14), The Big Bang Theory (#2: 8.9/13) and sliding CSI: Miami (#2: 7.6/13), which dipped 12 percent year-to-year (versus an 8.6/15 on April 13, 2009). As for Charlie Sheen potentially exiting Two and a Half Men, a) I do not believe it for one second; and b) CBS can always move worthy The Big Bang Theory to 9 p.m. if necessary.

 

Fox opened the evening with still potent House at a second-place 7.6/12 in the overnights at 8 p.m., followed by soon-to-conclude 24 at a third-place 6.3/ 9 at 9 p.m. All things considered, it was wise for 24 to officially call it quits this season. 

 

NBC populated the evening with a repeat Chuck (#4: 2.0/ 3), an original installment of twice canceled Trauma (#4: 2.9/ 4) and a repeat of Law & Order (#3: 3.0/ 5). There is still no word at present whether or not Chuck or Law & Order will be back next season, but my guess is that both will get 13 episode orders. Stay tuned.

 

Speaking of potential renewals, on-the-fence CW drama Life Unexpected concluded the season (or series) with a last-place 1.5/ 2 in the overnights at 8 p.m. Since the network needs something to unveil at its upfront presentation next month, I am willing to bet it will announce a second season of this worthy drama then. Given the online campaigns to save Life Unexpected, I doubt The CW will let this worthy drama go. Capping off the night for The CW was compatible Gossip Girl also at a 1.5/ 2 at 9 p.m. 



Publish date: April 13, 2010 https://dev.adweek.com/tv-video/abc-dances-monday-victory-115150/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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