ABC Opens Week on Another Winning Note


 
THE PROGRAMMING INSIDER
Tuesday, May 11, 2010
 

Prime-Time Metered Market Monday Ratings:

ABC Dances to More Opening Week Victory  
 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Thelma’s Hubby
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Prime-Time Metered Market Monday Ratings:

ABC Dances to More Opening Week Victory 
  

Monday 5/10/10

Note: The following results do not include the Oklahoma market.

 

              HH
          Rtg/Shr

ABC 11.9/18
CBS    7.3/11
Fox     6.5/10
NBC   3.7/ 6
CW     1.6/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, May 11, 2009):

ABC: +18, CBS: + 3, CW: no change, Fox: – 3, NBC: – 5

 
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Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS)  

 
-Not the Force it Once Was:
CSI: Miami (CBS)
 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), One Tree Hill (CW), Law & Order (NBC), Gossip Girl (CW)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 10, 2010.    

 
 
-Ratings Breakdown:

ABC danced its way to another solid overnight Monday victory care of a two-hour edition of blockbuster Dancing With the Stars. CBS finished a healthy second overall, followed by Fox, NBC and The CW.

 

Dancing With the Stars stood well above the overnight competition, with a 13.7 rating/20 share from 8-10 p.m., and growth (by rating) in every half-hour as follows:

 

Dancing With the Stars (ABC)

8:00 p.m.: 12.6/19 (#1)

8:30 p.m.: 13.9/21 (#1)

9:00 p.m.: 14.0/20 (#1)

9:30 p.m.: 14.2/21 (#1)

 

Although I have been wrong in the past, tonight is the night that bubbly Niecy Nash is likely to go home. ABC lead-out Castle won the 10 p.m. hour, with an 8.3/14 in the overnights. But retention out of the 9:30 p.m. portion of Dancing With the Stars was only 58 percent.

 

CBS had nothing unusual to report with its line-up of How I Met Your Mother (#3: 5.4/ 8), Rules of Engagement (#3: 5.2/ 8), Two and a Half Men (#2: 8.9/13), The Big Bang Theory (#2: 8.9/13) and fading CSI: Miami (#2: 7.8/13). Chances are The Big Bang Theory will lead the evening among key adults 18-49.

 

Next up was Fox with its combination of House (#2: 6.7/10), which was below-average but still makes the list of winners given its ongoing strength among adults 18-49, and soon-to-conclude 24 (#3: 6.3/ 9). As a reminder, 24 closes shop with a two-hour episode on May 24. Unlike other scripted dramas that seem to live on indefinitely, 24 knew exactly when to call it quits. 

 

Over at NBC, on-the-fence Chuck, which is expected back next season, should really end this season given its typically lackluster (and fourth-place) 3.5/ 5 in the overnights at 8 p.m. Next was a repeat of Law & Order (#4: 3.1/ 5 at 9 p.m.), followed by an original installment of the veteran drama (#3: 4.6/ 8 at 10 p.m.), which at this point should too conclude (but it unlikely to given Law & Order will pass Gunsmoke as the long-running scripted drama in the history of primetime next season). Fixing Monday will have to be a priority for NBC next season. 

 

The CW remained out the competitive overnight loop with its pairing of One Tree Hill (#5: 1.7/ 3), which is not expected back in 2010-11, and Gossip Girl (#5: 1.6/ 2). As I say every week, The CW’s strength is dependent on the results among young females, not the overnights. But if the overnights are this low, I would not expect all that much elsewhere. And there you have it…that is Monday.

 
Source: Nielsen Media Research data
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Ratings Box:



Publish date: May 11, 2010 https://dev.adweek.com/tv-video/abc-opens-week-another-winning-note-115337/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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