ABC TV Names Sales Chief

Debbie Richman has been named svp, prime-time sales for the ABC Television Network.

Richman replaces Geri Wang, who was recently promoted to succeed to Mike Shaw as president of sales and marketing at ABC. In her new role, Richman will report to Wang.

Richman was previously evp, ad sales, of Lifetime Networks, a role she held since April 2008, leading sales efforts for Lifetime TV and Lifetime Movie Network, as well as Lifetime Real Women, Lifetime Digital, Lifetime HD, Lifetime Movie Network HD and Lifetime On Demand. There’s no word yet on who will replace Richman.

“Debbie is a star in our business, and will be a real asset to our sales team. “We’re very happy she’s joining us,” Wang said in a statement.

Prior to joining Lifetime, Richman had been managing director, national broadcast, at Omincom’s OMD for three years.

Earlier, Richman was director of national television at Optimum Media, which folded into OMD in 2002. While there, she managed the investment of billings for more than 40 blue-chip accounts, including Hershey, Universal Pictures, Mobil, Clorox, McDonald’s, State Farm and JC Penney. Prior to that, she worked in various media positions at McCann Erickson, Young & Rubicam and Ogilvy & Mather.