Academy of Country Music Awards Lead CBS to Sunday Victory

THE PROGRAMMING INSIDER

Monday, April 19, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Oh….Mr. Grant!

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 4/16/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS 3.6/ 7
ABC 2.9/ 5
Fox    2.1/ 4
CW    1.1/ 2
 

-Total Viewers:

NBC: 7.04 million, CBS: 5.32, ABC: 4.18, Fox: 3.13, CW: 1.70

 

-Adults 18-49:

NBC: 1.3 rating/5 share, ABC: 1.3/ 4, CBS and Fox: 1.1/ 4 each, CW: 0.7/ 2

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
———-
 

-Friday’s Winners:

Nothing: NBC movie Secrets of the Mountain won the 8-10 p.m. block, but only a 1.4 rating among adults 18-49 is not worthy of accolades. 

 

-Friday’s Losers (excluding repeats):
Smallville (CW), Dateline (NBC)

 
———-
 
-Ratings Breakdown:

NBC ranked first on this typically lackluster Friday with its combination of original made-for movie Secrets of the Mountain (Viewers: 7.87 million; A18-49: 1.4/ 5 from 8-10 p.m.) and a 10 p.m. edition of Dateline (Viewers: #2, 5.40 million; A18-49: #3, 1.2/ 4). Secrets of the Mountain was the most-watched show of the evening, more proof of how far Friday has fallen. Here is the half-hour breakdown:

 

Secrets of the Mountain (NBC)

8:00 p.m. – Viewers: 7.35 million (#1), A18-49: 1.3/ 5 (#1)

8:30 p.m. – Viewers: 7.65 million (#1), A18-49: 1.3/ 5 (#1)

9:00 p.m. – Viewers: 8.25 million (#1), A18-49: 1.4/5 (#1t)

9:30 p.m. – Viewers: 8.22 million (#1), A18-49: 1.5/ 5 (#1t)

 

Friday, once again, was the home of not one single “winner.”

 

CBS aired repeats of on-the-fence-dramas Ghost Whisperer (Viewers: #2, 4.43 million; A18-49: #2t, 1.0/ 4) and Medium (Viewers: #2, 4.76 million; A18-49: #4, 1.0/ 3) from 8-10 p.m., leading into week three of Miami Medical at 6.67 million viewers (#1) and a second-place 1.3/ 4 among adults 18-49 at 10 p.m. Although growth for Miami Medical out of the Medium encore of 1.91 million viewers and 30 percent in the demo is worth positively noting, the older skew is a definite negative. 

 

For the second consecutive week, ABC replaced regularly scheduled Wife Swap with a repeat of Jamie Oliver’s Food Revolution at 8 p.m., which averaged 3.00 million viewers (#4) and a 0.9/ 3 among adults 18-49 (#3t). That led into the regularly scheduled original installment of Jamie Oliver’s Food Revolution (Viewers: #3, 4.09 million; A18-49: #1t, 1.4/ 5 at 9 p.m.), followed by veteran 20/20 at 5.53 million viewers (#2) and a first-place 1.5/ 5 in the demo at 10 p.m. As for Wife Swap, my guess is ABC will be burning off the original episodes in the summer. 

 

Fox aired repeats of House (Viewers: #3, 3.04 million; A18-49: #2t, 1.0/ 4) and Kitchen Nightmares (Viewers: #4, 3.21 million; A18-49: #3, 1.3/ 4) from 8-10 p.m. And The CW closed the night with a below-average performance for already renewed Smallville (Viewers: #5, 1.84 million; A18-49: #5, 0.7/ 3) and a repeat of America’s Next Top Model (Viewers: 1.56 million; A18-49: #5, 0.6/ 2). 

 
Source: Nielsen Media Research data
 
——————–
Saturday 4/17/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    3.2/ 6

NBC 3.0/ 6
ABC 2.3/ 4
CBS 1.9/ 4
 
-Total Viewers:

Fox: 5.06 million, NBC: 4.46, ABC: 3.80, CBS: 2.95

 
-Adults 18-49:

Fox: 1.4 rating/5 share, ABC: 1.1/ 4, NBC: 1.0/ 4, CBS: 0.9/ 3

 
—————
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.



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