Academy of Country Music Awards Leads CBS to Victory


Monday, April 4, 2011


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The Academy of Country Music Awards Lead CBS to Victory


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The Academy of Country Music Awards Lead CBS to Victory

Sunday 4/03/11


CBS   7.4/12

ABC 5.1/ 8

NBC 4.1/ 7
Fox    2.4/ 4
-Total Viewers:

CBS: 12.29 million, ABC: 8.39, NBC: 6.52, Fox: 4.06

-Adults 18-49:

CBS: 2.9 rating/8 share, ABC: 2.2/ 6, NBC: 2.1/ 6, Fox: 1.8/ 5


The 46th Annual Academy of Country Music Awards (CBS), Celebrity Apprentice (NBC)

-Honorable Mention:
Secret Millionaire (ABC)
-Fading Fast:
Desperate Housewives (ABC)
-Yesterday’s Losers (excluding repeats):

Dateline (NBC), American Dad (Fox), America’s Next Great Restaurant (NBC)


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 4, 2011.   

-Ratings Breakdown:

It was an easy Sunday night victory for CBS, with a first-place finish in households, total viewers and adults 18-49 thanks to its combination of granddaddy 60 Minutes (Viewers: #1, 10.29 million; A18-49: #2, 1.5 rating/5 share at 7 p.m.) and The 46th Annual Academy of Country Music Awards (Viewers: #1, 12.96 million; A18-49: #1, 3.3 rating/9 share from 8-11 p.m.). Compared to last year’s event (on April 18, 2011), The Academy of Country Music Awards increased by 19 percent in adults 18-34 (from a 2.1/ 6) and three percent in adults 18-49 (from a 3.2/ 8), which a similar performance elsewhere. Note: These results are based on the preliminary live plus same day ratings.


ABC, which finished second, looks like it could be headed into some choppy Sunday night waters next season. Once a top 10 staple, fading Desperate Housewives dipped to a season-low (and potentially series low) 8.83 million viewers (#2) and a 2.8/ 7 among adults 18-49 (#2t) at 9 p.m. Once upon a time Desperate Housewives was an arena for 20-million viewers. Comparably, that dipped by 870,000 viewers from lead-in Secret Millionaire, while building slightly among adults 18-49 (Secret Millionaire – Viewers: #2, 9.70 million; A18-49: #2, 2.6/ 7 at 8 p.m.). If ABC had some dignity, it would let Desperate Housewives exit while it still has some audience left. Who knows what will happen by next season. 


Earlier in the evening on ABC was veteran America’s Funniest Home Videos at 6.60 million viewers (#2) and a dominant 1.6/ 5 among adults 18-49 at 7 p.m. At 10 p.m., a Sunday edition of just launched Body of Proof (which is regularly scheduled in the Tuesday 10 p.m. hour) averaged 8.44 million viewers (#3) and a 2.0/ 5 in the demo (#3). Last Tuesday, Body of Proof out of the live Dancing with the Stars Results Show opened with a considerably larger 13.94 million viewers and a 3.1/ 8 in the demo on March 29. As I always say, the lead-in still matters. 


NBC’s one bright spot on Sunday remains must see Celebrity Apprentice, which was on the map with a season-high 8.49 million viewers and a 3.1/ 8 among adults 18-49 from 9-11 p.m., building by half-hour as follows:

Celebrity Apprentice (NBC)

 9:00 p.m. – Viewers: 7.25 million (#3), A18-49: 2.6/ 6 (#3)

 9:30 p.m. – Viewers: 8.31 million (#3), A18-49: 2.9/ 7 (#2)

10:00 p.m. – Viewers: 8.93 million (#2), A18-49: 3.3/ 8 (#2)

10:30 p.m. – Viewers: 9.46 million (#2), A18-49: 3.4/ 9 (#1)


Comparably, Celebrity Apprentice built out of modest lead-in America’s Next Great Restaurant (Viewers: #4, 3.92 million; A19-49: #4, 1.4/ 4 at 8 p.m.) by a hefty 4.57 million viewers and 111 percent among adults 18-49. Needless to say, this is a “winning” performance. As for Meatloaf, all I can personally say…quoting Blossom’s brother Joey…”Whoa!!!”

Publish date: April 4, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT