Adweek Together: What the Rise of Connected TV Means for Advertisers

Vevo's Kevin McGurn discusses where it goes from here

Headshot of Chris Ariens

It’s been a challenge to get away from a screen these past few months, which is great if you’re a video-centric content platform.

What’s trending when it comes to what we’re watching? And how can advertisers take advantage of the explosion in connected TV platforms? Kevin McGurn, president of sales and distribution at Vevo, joins us with the insights.

Adweek Together is a live discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
Publish date: May 27, 2020 https://dev.adweek.com/tv-video/adweek-together-what-the-rise-of-connected-tv-means-for-advertisers/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT