A+E Networks Cancels Live Event, Plans ‘Virtual Upfront’ in Light of Coronavirus

Media company will instead hold briefings for agencies

Instead of its annual upfront event, A+E Networks ad sales chief Peter Olsen will brief agencies via a "virtual upfront." Getty Images
Headshot of Jason Lynch

Key insight:

A+E Networks has become the latest media company to cancel its in-person upfront event this month due to concerns about the spread of the new coronavirus.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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