Amazon Reportedly Planning to Launch an Ad-Supported Video Service

It would be a competitor to Roku

The new app will be free, according to a report. - Credit by iStock
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Amazon.com has an ad-supported TV service in the works that would be free to those who use the company’s Fire TV streaming devices, The Information reported.

The service is reportedly being developed by the Internet Movie Database (IMDb), which Amazon acquired in 1998. It will be called “Free Dive.”

Spokespersons for Amazon did not immediately return requests for comment.

Sources told The Information that Amazon is talking with major TV studios about licensing older programming and would be similar to Roku Channel, a free, ad-supported app on Roku devices and smart TVs.

Roku reportedly has about 21 million active monthly users, and 48 million people reportedly use Fire TV devices.

The rumored offering would be different than Amazon Prime, which costs $119 per year and gives subscribers access to Amazon Prime Video, a competitor for Netflix and Hulu.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.