Another Midweek Victory for Fox

Thursday, April 15, 2010
Prime-Time Metered Market Wednesday Ratings:

Fox Wins, CBS Second, ABC’s Modern Family On the Map

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Tax Day

Prime-Time Metered Market Wednesday Ratings:
Fox Wins, CBS Second, ABC’s Modern Family On the Map

Wednesday 4/14/10


Fox     9.4/15
CBS    6.8/11
ABC   4.6/ 8
NBC   3.6/ 6

CW     1.7/ 3


-Percent Change From the Year-Ago Evening (Wednesday, April 15, 2009):
CBS: +15, ABC: +12, ABC: -12, Fox: – 9, CW: -15

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), Modern Family (ABC), CSI: NY (CBS)

-Honorable Mention:
The Middle (ABC)
-Series Finale:
Ugly Betty (ABC)
-Yesterday’s Losers (excluding repeats):

Fly Girls (CW), Cougar Town (ABC), High Society (CW)

-Ratings Breakdown:

Led by American Idol, Fox got over the Wednesday “hump” in winning fashion, with a 2.6 metered market rating point advantage over second-place CBS. Third overall was ABC, followed by NBC and The CW.


Fox’s on the fence Human Target continues to dominate the soft 8 p.m. hour, with a 5.0 rating/9 share in the overnights. Mirroring recent weeks, this should translate into a low-2 rated performance among key adults 18-49. Next was standout American Idol, with a healthy 13.9/21 at 9 p.m. Needless to say, the departures of Andrew Garcia and Katie Stevens are no surprise. 


Over at CBS, recently relocated Accidentally on Purpose is no improvement over recent occupant Gary Unmarried with a third-place 4.1/ 7 in the overnights at 8:30 p.m. Lead-in The New Adventures of Old Christine, which is always a question mark for renewal, finished second with a 4.4/ 8 at 8 p.m. Considerably stronger on CBS, as usual, was Criminal Minds with a second-place 8.8/14 at 9 p.m., followed by slowing eroding CSI: NY at a still dominant 7.3/12 at 10 p.m. This week, CSI: NY benefited by facing a repeat of NBC’s Law & Order: SVU (#3: 4.1/ 7).


One of ABC’s main priorities for next season, of course, is finding an 8 p.m. anchor. Last night, a repeat of Modern Family kicked-off the night with a 3.8/ 7 in the overnights (#3), followed by The Middle at a second-place 4.6/ 7 at 8:30 p.m. Worth positively noting for The Middle was the growth of 21 percent. Next was the regularly scheduled edition of demo friendly Modern Family (#3: 6.3/10 at 9 p.m.), which always scores among adults 18-49, but lead-out Cougar Town at 9:30 p.m. remains a concern at a 4.3/ 6 (#3) at 9:30 p.m. Comparably, retention for Cougar Town out of Modern Family was only 68 percent.  Should ABC really bring Cougar Town back next season?


In series-finale news, ABC’s four year-old Ugly Betty concluded with an uneventful (and second-place) 4.5/ 8 in the overnights at 10 p.m. 


In an all repeat night, NBC aired encore telecasts of Minute to Win It (#4: 3.6/ 6) and two episodes of Law & Order: SVU (9 p.m. – #4: 3.1/ 5, 10 p.m. – #3: 4.1/ 7). At the risk of repeating myself, mixing the Wednesday and Sunday 8 p.m. hours with original and repeat telecasts of Minute to Win It is confusing for the audience. At least for this viewer it is.


The CW, as always, had mixed results care of veteran America’s Next Top Model (#5: 2.8/ 5), which closes the season on May 12, and recent non-scripted duds Fly Girls (#5: 0.8/ 1) and High Society (0.6/ 1).  


Source: Nielsen Media Research data (R = repeat)

Ratings Box:
What’s Hot/What’s Not
-Mega Piranha Scores on Syfy:

The debut of original Syfy movie “Mega Piranha,” headlined by former Brady Bunch star Barry Williams, rose to the best performance of any movie on the cable net this season, with 2.16 million viewers on Saturday, April 10, based on the live plus same day ratings. Results among adults 25-54 (1.07 million) were the highest in the demo since “Megafault” in Oct. 2009.

Publish date: April 15, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT