Another Week of Split Leadership for CBS and Fox

Wednesday, April 7, 2010
Fox Wins; CBS and ABC Also Earn Accolades  

National Ratings in Prime-Time:

Week of March 29, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
True or False
Prime-Time Metered Market Tuesday Ratings:
Fox Wins; CBS and ABC Also Earn Accolades 
Tuesday 4/06/10


Fox   13.5/20
CBS    9.5/15
ABC   6.7/10
NBC   4.8/ 7
CW    1.1/ 2

-Percent Change From the Year-Ago Evening (Tuesday, April 7, 2009):

Fox: +35, ABC: +24, CBS: – 1, NBC: -11, CW: -21

-Yesterday’s Winners:

American Idol (Fox), NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), Lost (ABC), The Good Wife (CBS)

 -Yesterday’s Losers (excluding repeats):

90210 (CW), Melrose Place (CW), V (ABC)


-Ratings Breakdown:

American Idol lifted Fox to another overnight Tuesday victory. And Fox will clearly win the evening in total viewers and all key demos. But CBS and ABC also had bragging rights of their own.


Beginning with American Idol, another two hour installment, this week featuring the final nine contestants, averaged a healthy 13.5 rating/20 share in the overnights from 8-10 p.m., with the half-hour breakdown as follows:


American Idol (Fox)

8:00 p.m.: 11.8/18 (#1)

8:30 p.m.: 12.7/19 (#1)

9:00 p.m.: 14.8/22 (#1)

9:30 p.m.: 14.8/22 (#1)


Despite the positive feedback last night, I still personally think Tim Urban will be back in the bottom three. And my picks to join him are Aaron Kelly and Siobhan Magnus, who looked like she lost her sheep last night. If Tim Urban is sent packing, and I think he will be, there is a good chance the judges will save him. 


CBS sensation NCIS remained just that last night, with a second-place 10.7/16 in the overnights at 8 p.m. That led into successful spin-off NCIS: Los Angeles (#2: 9.1/13 at 9 p.m.), followed by compatible (but older skewing) The Good Wife at a dominant 8.7/14 at 10 p.m. As I always say, there is nothing wrong with attracting a seasoned crowd. 


Despite facing both American Idol and NCIS, the live Dancing With the Stars Show on ABC was on the map at 8 p.m. with a third-place 9.5/15. In total, the three shows — Idol, NCIS and Dancing With the Stars — totaled a mammoth 32.4 rating/50 share in the 8 p.m. hour! While it was no surprise to see Buzz Aldrin leave, I was sorry to see one of my personal favorite dancers, Ashly Costa, depart this soon. She was the one, if you recall, you got stuck with Master P in season two. 


Next on ABC was demo friendly Lost at a third-place 6.8/10 in the overnights at 9 p.m., which will translate into a solid second-place finish among adults 18-49, followed by week two of the return of V at a disappointing (and last-place) 4.0/ 7 at 10 p.m. One week earlier, V averaged a 5.1/ 9 on March 30. Chances of V returning next fall now seem nil. 


Over at NBC, The Biggest Loser is not having one of its highest rated seasons. But considering the severity of the competition, a 5.0/ 8 in the overnights from 8-10 p.m. (with growth in every half-hour) is certainly not a bust. Take a look:


The Biggest Loser (NBC)

8:00 p.m.: 4.5/ 7 (#4)

8:30 p.m.: 4.8/ 7 (#4)

9:00 p.m.: 5.2/ 8 (#4)

9:30 p.m.: 5.6/ 8 (#4)


The Biggest Loser led into Parenthood, which was below-average at 10 p.m. with a distant second-place 4.3/ 7. Although CBS’ competing The Good Wife actually beat Parenthood and V combined in the overnights by five percent, its advantage over Parenthood among adults 18-49 will be considerably smaller. 


Last, and very least, was The CW’s losing combination of already renewed 90210 (#5: 1.3/ 2) and waiting-to-be axed Melrose Place (0.9/ 1). 

Publish date: April 7, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT