Another Winning Week for CBS

Wednesday, October 21, 2009
Prime-Time Metered Market Tuesday Ratings:

CBS Wins, Fox on the Map Care of Game 4 of the ALCS

National Ratings in Prime-Time:

Week of October 12, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

No Saturday Entry


Note: I am currently on telephone call for potential jury duty, which means The Programming Insider could be pre-empted either tomorrow or Friday.

Prime-Time Metered Market Tuesday Ratings:

CBS Wins, Fox on the Map Care of Game 4 of the ALCS

Tuesday 10/20/09


CBS 10.6/17
Fox    8.1/13
ABC 5.9/ 9
NBC 4.9/ 8
CW    1.3/ 2

-Percent Change From the Year-Ago Evening (Tuesday, October 21, 2008):

Fox: +18, CBS: +16, CW: + 8, NBC: – 4, ABC: -28
-Yesterday’s Winners:

NCIS (CBS), American League Championship Series, Game 4 (Fox), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)

-Honorable Mention:
The Biggest Loser (NBC)
-Yesterday’s Losers:

Shark Tank (ABC), 90210 (CW), Melrose Place (CW), The Forgotten (ABC), The Jay Leno Show (NBC)

-Ratings Breakdown:

CBS dominated the Tuesday overnights once again, finishing first in every half-hour with its combination of blockbuster NCIS (12.3 rating/20 share), spin-off NCIS: Los Angeles (10.2/16) and The Good Wife (9.3/16). Comparably, that built from the year-ago combination of NCIS, The Mentalist and Without a Trace by an average of 16 percent. But Fox moved into the No. 2 spot care of game four of the Yankees versus the Angels on Major League Baseball’s The American League Championship Series, which averaged an approximate 8.1/13 in primetime (and could lead Fox to victory among adults 18-49 once the fast affiliate results are released). Here is the half-hour breakdown for the game four match-up:

American League Championship Series, Game 4 (Fox)
8:00 p.m.: 6.8/12 (#2)
8:30 p.m.: 8.0/13 (#2)
9:00 p.m.: 8.8/14 (#3)
9:30 p.m.: 8.2/13 (#3)`
10:00 p.m.: 8.8/14 (#2)
10:30 p.m.: 8.3/14 (#2)

Keep in mind, of course, that results for any live sporting event are approximate.


As always, ABC’s one saving grace on Tuesday is the live Dancing With the Stars Results Show, which finished second in the overnights at 9 p.m. with a 9.4/14. Comparably, that built from soon-to-depart lead-in Shark Tank (#4: 3.8/ 6) by a massive 147 percent. So long, Natalie Couglin, who had better luck competing in the Olympics. As a reminder, the remake of V steps into the Tuesday 8 p.m. hour on ABC on Nov. 3. 

Capping off the evening for the alphabet was once-the-fence crime drama The Forgotten at a distant second-place 4.6/ 8 at 10 p.m. Comparably, retention out of the second half of lead-in Dancing With the Stars (9.8/15 at 9:30 p.m.) was just 47 percent. Equally disappointing was a loss of 18 percent in the overnights at 10:30 p.m. (5.0/ 8 to 4.1/ 7).


Over at NBC, The Biggest Loser averaged a typically respectable 5.3/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:

The Biggest Loser (NBC)
8:00 p.m.: 4.8/ 8 (#3)
8:30 p.m.: 5.1/ 8 (#3)
9:00 p.m.: 5.5/ 8 (#4)
9:30 p.m.: 5.9/ 9 (#4)

While this may not look all that spectacular, this will likely translate into a mid-to-high 3-rating among adults 18-49. As reported yesterday, The Biggest Loser trainer Jillian Michaels will be featured in a six-episode non-scripted midseason series called Losing It With Jillian.


The Biggest Loser led into ongoing flop The Jay Leno Show, which sunk to a distant third-place 4.1/ 7 at 10 p.m. Comparably, although retention for Jay Leno out of the 9:30 p.m. portion of The Biggest Loser was respectable at 69 percent, it will not be as nearly as high among adults 18-49. 


In the distant No. 5 spot was The CW care of sophomore 90210 (1.5/ 2) and recent entry Melrose Place (1.1/ 2). Heather Locklear, who is slated to return on Nov. 17, will have her hands full trying to “save” this unnecessary revival.