Baseball Leads Fox to Thursday Overnight Victory

Friday, October 23, 2009
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Baseball Ignited Fox Wins 
Thursday 10/22/09


Fox    8.0/13
CBS 7.1/12
ABC 6.7/11
NBC 3.6/ 6
CW    1.6/ 3

-Percent Change From the Year-Ago Evening (Thursday, October 23, 2008):

Fox: no change, ABC: – 4, CBS: -19, NBC: -31, CW: -38
-Yesterday’s Winners:

American League Championship Series, Game 4 (Fox), Survivor: Samoa (CBS), Grey’s Anatomy (ABC), The Mentalist R (CBS)

-Yesterday’s Losers:

Community (NBC), Parks and Recreation (NBC), The Jay Leno Show (NBC)

-Ratings Breakdown:

Well, folks, I am very happy to report there was no jury duty for Mr. TV. So, I am back in the office with the following overnight results for Thursday. Oct. 22. Led by game five of The Major League Baseball American League Championship Series, Fox dominated this fifth Thursday of the 2009-10 season, beating normally dominant CBS by nine-tenths of a rating point. Third overall was ABC, which is still expected to win the evening among adults 18-49, followed by NBC and below-average The CW.


The game five match-up between The New York Yankees and The Los Angeles Angels (Angels: 7, Yankees: 6) averaged an approximate 8.0 rating/13 share in the overnights for the prime-time portion from 8-10 p.m. (with results past 10 p.m. not available at press time). Note: all times are Eastern. Here is the half-hour breakdown:


American League Championship Series, Game 5 (Fox)

8:00 p.m.: 7.2/13 (#1)
8:30 p.m.: 7.7/13 (#1)
9:00 p.m.: 8.3/13 (#1)
9:30 p.m.: 8.9/14 (#1)

Comparably, game two of Philadelphia versus Tampa Bay in The World Series one year earlier averaged a 9.2/14 in the overnights (on Oct. 23, 2008). As always, keep in mind that results for any live sporting event are always approximate.


Over at CBS, still healthy Survivor: Samoa was on the map with a second-place 6.7/11 in the overnights at 8 p.m. What a heartbreaking episode last night! Opposite baseball, CBS aired repeats of CSI (#3: 6.7/11) and The Mentalist (#2: 8.0/13) from 9-11 p.m. Although NBC was banking on The Jay Leno Show picking up steam opposite repeats, Leno still finished last at 10 p.m. with a mere 3.5/ 6 in the overnights. Worth positively noting for The Mentalist encore was growth of 21 percent out of the second half of repeat lead-in CSI (6.6/10 at 9:30 p.m.).


ABC’s FlashForward seems to have now respectably settled in, with a third-place 5.5/ 9 at 8 p.m. Comparably, that was equal to one week earlier (which, based on the final Live Plus Same Day nationals averaged 9.07 million viewers and a 3.1/ 9 among adults 18-49 on Oct. 15). Next was Grey’s Anatomy (8.5/13 at 9 p.m.), which trailed competing baseball by one-tenth of a rating point in the overnights (but will win the hour among adults 18-49), followed by Private Practice at a second-place 6.1/10 at 10 p.m. Comparably, retention for Private Practice out of the second half of lead-in Grey’s Anatomy (8.8/14 at 9:30 p.m.) was 69 percent.


NBC, unfortunately, had nothing unusual to report with its combination of Community (#4: 3.1/ 5), Parks and Recreation (#4: 3.1/ 5), The Office (#4: 4.4/ 7), 30 Rock (#4: 4.1/ 6) and aforementioned dud The Jay Leno Show (#4: 3.5/ 6). And The CW capped off the evening with a series-low for just full-season-renewed The Vampire Diaries (#5: 1.9/ 3) and a repeat of Supernatural (#5: 1.3/ 2). As always, look for The Office to spark interest among adults 18-49. Congratulations to Jenna Fischer, by the way, for clearly stepping up to the plate as Pam last night. Hopefully, Emmy voters took notice. 

Publish date: October 23, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT