As BET Networks prepares to roll out its new streaming service later this week, the company has tapped Kimberly Paige as its new executive vice president and CMO, the company announced Monday.
Paige will oversee brand strategy across all BET platforms, including linear, digital, brand creative, live events and the new BET+ streaming service, which debuts Thursday. Paige will report to BET Networks president Scott Mills.
“She will play a pivotal role in driving the growth of our businesses and the iconic BET brand,” said Mills in a statement. “Kim’s extraordinary brand marketing and general management skills will be instrumental as we drive unprecedented expansion of the BET business portfolio through strategic initiatives like our content partnership with Tyler Perry, the launch of our SVOD service BET+, the acceleration of our digital strategy, and the addition of major markets and experiences to our live events business.”
In her own statement, Paige said, “I look forward to doing meaningful work that matters, and partnering with teams across BET and Viacom, as well as external partners to help take our relationship with our audience and consumers to the next level.”
BET’s CMO position opened up earlier this month when Jeanine Liburd, who formerly held that role, was named chief social impact and communications officer at the company. In her new role, Liburd continues to head up corporate communications and also leads a portfolio of multiplatform social change initiatives.
Previously, Paige was the COO and brand building officer at skincare and haircare manufacturer Sundial Brands. Before that she worked as CMO of beauty company Coty, and spent 17 years at Coca-Cola, including as vice president and CMO of the company’s ventures and emerging brands. She started her career in brand management at Procter & Gamble.