Bloomberg Announces New Multiplatform Brand for Tech News

With faster load times and a 'startup barometer'

Headshot of Sami Main

Bloomberg wants to get technology news to you anytime and from anywhere. 

"Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg editor in chief John Micklethwait, announcing the news.

More than 50 tech journalists stationed all over the world (San Francisco, New York, Seattle, Hong Kong, Tokyo, Singapore, Bangalore, Beijing, London, Toronto, Paris, Tel Aviv and Frankfurt) will provide coverage "of not only what's next, but where's next."

Bloomberg Technology has also shown a 30 to 50 percent improvement in page load time thanks to a new "backbone" of the site.

By unclunking important pages and by connecting global reporters on a multitude of platforms, this "completes our strategy of building a portfolio of global multiplatform brands that speak directly to different segments of this premium audience," said Bloomberg Media CEO Justin B. Smith.

This expanded strategy means Bloomberg articles, videos and stories will now be available in a variety of ways. There's now a "startup barometer," which tracks the general ecosystem and any big acquisition or IPO; live video recordings streamed on Facebook and YouTube; Bloomberg's new narrative-driven podcast; and many more ways to reach consumers of tech news.

Bloomberg TV is also changing the name of its San Francisco-based afternoon news show Bloomberg West to Bloomberg Technology, effective today. Emily Chang anchors the tech-focused program weekdays at 6 p.m. ET.

Check out the newly launched homepage, which will automatically refresh onto your browser when you've reached the end of any article.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
Publish date: October 5, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT