Bud Light Is Debuting a Rainbow Bottle This Weekend in Support of LGBTQ Pride

It will be first available at the GLAAD Media Awards

Headshot of David Griner

Making its first public appearance at tonight’s GLAAD Media Awards, a new Bud Light rainbow bottle will soon be on sale nationwide for Pride Month in June.

The aluminum bottle, designed by agency FCB Red, marks the brand’s 20-year partnership with GLAAD, which will receive $1 from each case sold from May 27 to June 30 up to a maximum of $150,000.

“Bud Light has been a supporter of the LGBTQ+ community since the ’80s, and we are excited to continue our long-standing partnership with GLAAD by collaborating with them on this new commemorative bottle that celebrates the LGBTQ+ community and everything GLAAD does to support it,” said Andy Goeler, vp of marketing for Bud Light. “The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond.”

Kicking off Pride Month begins in June, the bottle will be featured at The Governors Ball Music Festival in New York City, and the Bud Light Dive Bar Sessions stage on June 1 will feature an all-LGBTQ lineup.

“For 20 consecutive years, Bud Light has partnered with GLAAD in its mission to accelerate acceptance of LGBTQ people,” said Zeke Stokes, GLAAD chief programs officer in a statement about the bottle launch. “Bud Light stood with the community at a time when many brands did not, and their continued outspoken support sets the bar for other global brands.”

Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: May 4, 2019 https://dev.adweek.com/tv-video/bud-light-is-debuting-a-rainbow-bottle-this-weekend-in-support-of-lgbtq-pride/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT