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Burger King’s Mascot Hand-Delivers Food Through Uber Eats
What we’re quickly learning is marketers will use just about anything to create content. In this latest edition of user generated content, Burger King and MullenLowe took advantage of Ring cameras in Los Angeles area homes. As part of a partnership with Uber Eats, the King delivered orders and even dropped off some gift cards. Recipients like Activision’s senior director of digital marketing Justin Taylor uploaded the footage on LinkedIn. The resulting video has generated 67,000 views. Not a bad return for a $25 gift card.
Read more: Learn how Burger King pulled off its latest stunt.
Dunkin’ CMO Steps Down
After just over two years at the helm of the brand formerly known as Dunkin’ Donuts, CMO Tony Weisman is leaving the company on Dec. 1. He oversaw the company’s ambitious rebranding, which included lopping off the Donuts of the brand’s name.
Read more: Brand marketing editor Josh Sternberg looked at how else the company has transformed in a short amount of time under Weisman.
A new report conducted by the Harvard Business Review Analytic Services found that corporate faith in loyalty programs might be weakening: 58% of executives surveyed believe their organization’s approach to customer loyalty is ineffective. Executives aren’t enamored with rewards points anymore, ranking them as the fourth most important part of a loyalty program.
Read more: See what executives value most and where else their loyalty programs are coming up short.
Adweek 2020: A Comprehensive Look at Political Branding
Ahead of last night’s Democratic debate, Adweek expanded its coverage of the 2020 election with a political tracker. We’re logging all the latest developments that affect the brand marketing ecosystem, including how the platforms handle candidates’ false ads, candidates’ branding and their ads.
Read more: The tracker will be updated often, and we’ve launched it with a number of stories and op-ed’s from the campaign trail.
Just Briefly: The Rest of Today’s Top News and Insight
- NBC Pulls Sunnyside From Schedule, Making It Fall TV’s First Casualty
- Amazon’s Share of Search Ad Spend Forecast to Grow 30% in 2019
Adweek Executive Mentor Program
Interested in learning from some of the brightest minds in marketing like Adobe evp and CMO Anne Lewnes, General Mills CBO, North America, Brad Hiranaga and EA CMO Chris Bruzzo? Apply to be a mentee today.
Terrance Williams, CMO and president of emerging businesses, Nationwide
“I believe strongly in this whole concept of ‘servant leadership’ that is often discussed but not always clearly understood. I genuinely believe that everything I do as a leader should be for the benefit of the team and the organization that I have the privilege of leading and working with. Leadership transcends all.”
What do mentees need to keep in mind?
Kelly Bayett, co-founder & creative director, Barking Owl
When working with a mentor, take the advice but also listen to your instincts. There are going to be times where your intuition will tell you something different than the advice you are getting, or the mentor will be jaded by their own experiences. Pay attention to that inner voice. It tells you everything you need to know.
Fern McCaffrey, svp, group account director, RPA
Your mentor may not retain all the details, so level-setting or reminding them of key things you’re working on is good at each session/meeting. A mentor is uniquely able to help you understand the political and business context you are working within—and may feel more at liberty to share information than your own manager. Questions you might hesitate to ask your own manager could be great material for mentor conversations. It’s ok to ask a mentor for guidance on small things like etiquette and dress code, as well as big things like how to approach salary negotiations or career progression.
David DeMuth, president and CEO, Doner
Soak it all in, the good and the bad. You can learn as much (perhaps more) from your mentor’s failures as their successes.