In unsurprising news, it appears parents occasionally enjoy their children’s company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner and Co. Studio.
Some key findings from the survey include the fact that cannabis appears to make TV time with kids more enjoyable, and that contrary to popular stereotypes, parents who consume cannabis are actually an engaged, present and mindful audience.
Nearly eight out of 10 cannabis-using parents surveyed said they regularly consume cannabis prior to watching TV with their children, with the majority agreeing it makes TV shows more enjoyable, leading to more time watching the shows and subsequent discussions with their kids.
Additionally, 75 percent of respondents reported they watch more TV while using cannabis, which should pique the interest of networks, studios and marketers. Six out of 10 parents said they’re more willing to invest financially in shows when consuming cannabis while perusing what’s available for purchase. Not only are viewers more likely to binge-watch when they’ve been consuming pot—they’re also more inclined to let commercials play through.
Survey participants were also quick to buck the notion that cannabis-consuming parents are bumbling and oblivious, noting that the prevailing image of the flighty stoner makes the subject of their own use feel taboo.
“The stoner stereotype is so prevalent and persistent in TV and media that it continues to stigmatize those for whom cannabis is part of their active and healthful lifestyle,” said Robert Miner, president of Miner & Co. Studio.
Miner highlighted that many parents who consume cannabis feel that it “plays a positive role in their lives and in some ways, improves their parenting and time spent with their families,” including watching TV with the kids. “They find themselves better able to put aside the impatience that is such an entrenched part of today’s adult experience and take the time to relax and bond with their kids,” he said.
Respondents acknowledged the media could play an important role in helping society overcome stigma associated with cannabis use. Eight out of 10 parents said they feel cannabis use in TV shows should appear no different than a character consuming alcohol, while seven out of 10 said they would actually prefer to see characters consuming cannabis.
Miner & Co. Studio polled parents of children under 18 who consume cannabis for recreational or medical use in states where it’s legal. The survey looked at an approximately even gender split of people between the ages of 21 and 55 with a majority reporting a household income of $75,000 or more.
Most parents also said they were discreet about their marijuana use and reported being more likely to consume edibles than smoke or vape when with their children. There was no information provided on how many parents consumed cannabis prior to taking this survey.