CBS and ABC Lead Week of May 17

Wednesday, May 26, 2010
 
Positive Results on The Big 4
 

National Ratings in Prime-Time:

Week of May 17, 2010
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Supporting Maude
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Prime-Time Metered Market Tuesday Ratings:
Positive Results on The Big 4
  
Tuesday 5/25/10
 

              HH
          Rtg/Shr

Fox   10.9/16
ABC 10.6/16
CBS    9.2/14
NBC   5.7/ 9

CW     0.5/ 1

 
———-

-Percent Change From the Year-Ago Evening (Tuesday, May 26, 2009):

Note: The year-ago Tuesday fell in the first week of the summer season (translation: lots of repeats!)

ABC: +332, Fox: +221, CBS: +23, NBC: +16, CW: -58
  
———-
 

-Yesterday’s Winners:

American Idol (Fox), NCIS (CBS), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS)

 

-Honorable Mention:

The Biggest Loser (NBC), Glee (Fox), The Good Wife (CBS)

 
 -Yesterday’s Losers (excluding repeats):
Nothing  
 
———-
 

-Ratings Breakdown:

Each of the Big 4 networks had something positive to say on this final Tuesday of the traditional (September through May) TV season. Fox led the overnight troops, beating second-place ABC by three-tenths of a rating point. Third overall was CBS, followed by NBC and a night of repeats on The CW. Fox’s advantage among adults 18-49 will greatly increase once the fast affiliate results are released. 

 

The final American Idol performance show opened the evening for Fox with a hefty 13.5 rating/21 share from 8-9 p.m. Although I personally changed my tune and joined camp Lee a few weeks ago, Mama Sox stole the show last night and deserves to win. Glee followed on Fox with a third-place 8.2/12 at 9 p.m., and retention of just 59 percent out of the 8:30 p.m. portion of American Idol (14.3/21). But the variation between the two among adults 18-49 should not be as large. The next time anyone compiles a list of the best TV Dads, do not forget about Mike O’Malley as Burt Hummel. 

 

Over at ABC, a repeat of last week’s episode of Dancing With the Stars (#3: 6.7/11 at 8 p.m.) led into the two-hour season-finale, which scored a hefty 12.5/19 in the overnights from 9-11 p.m. Take a look at the half-hour breakdown:

 

Dancing With the Stars (ABC)

9:00 p.m.: 12.1/18 (#1)

9:30 p.m.: 12.1/18 (#1)

10:00 p.m.: 12.5/19 (#1)

10:30 p.m.: 13.5/22 (#1)

 

Congratulations, Nicole Scherzinger! For once, the audience got it right. 

 

CBS was on the Tuesday map care of NCIS (#2: 10.7/16), spin-off NCIS: Los Angeles (#2: 8.9/13) and The Good Wife (#2: 8.1/13). But both NCIS: Los Angeles and The Good Wife were below-average opposite the Dancing With the Stars season-ender. Even so, kudos to the Eye net for its stellar Tuesday, which will remain intact next season. 

 

Despite the severity of the competition, the two-hour Biggest Loser season-finale on NBC scored an above-average 6.5/10 in the overnights from 8-10 p.m., with growth by half-hour as follows:

 

The Biggest Loser (NBC)

8:00 p.m.: 5.8/ 9 (#4)

8:30 p.m.: 6.2/ 9 (#4)

9:00 p.m.: 6.8/10 (#4)

9:30 p.m.: 7.1/10 (#4)

 

Considering the core strength of The Biggest Loser falls within adults 18-49, consider this a solid performance. Airing out of The Biggest Loser was the season-finale of Parenthood at a third-place 4.2/ 7 at 10 p.m. As bad as that may sound, it could still be enough to beat CBS’ competing The Good Wife in the demo.

 

Distant last-place The CW aired repeats of Life Unexpected (#5: 0.7/ 1) and 90210 (#5: 0.5/ 1). As a reminder, here is what you will be seeing on the broadcast networks this fall (with new shows in caps and bolded):

 
ABC
 8:00 p.m.: NO ORDINARY FAMILY
 9:00 p.m.: Dancing With the Stars (new time)

10:00 p.m.: BODY OF PROOF

 
CBS
 8:00 p.m.: NCIS
 9:00 p.m.: NCIS: Los Angeles

10:00 p.m.: The Good Wife



Publish date: May 26, 2010 https://dev.adweek.com/tv-video/cbs-and-abc-lead-week-may-17-115359/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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