CBS and Fox Lead Week of Oct. 19

Wednesday, October 28, 2009
Prime-Time Metered Market Tuesday Ratings:

Repeat Riddled CBS Dominates, NBC Poised for Adult 18-49 Victory  

National Ratings in Prime-Time:

Week of October 19, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
The “Cos” Is Here
Prime-Time Metered Market Tuesday Ratings:

Repeat Riddled CBS Dominates, NBC Poised for Adult 18-49 Victory 

Tuesday 10/27/09


CBS   8.1/13
ABC 6.7/11
NBC 4.9/ 8
Fox    3.8/ 6
CW    0.8/ 1

-Percent Change From the Year-Ago Evening (Tuesday, October 28, 2008):

NBC: – 4, ABC: -11, CBS: -16, Fox: -38, CW: -58
-Yesterday’s Winners:

NCIS R (CBS), The Biggest Loser (NBC), Dancing With the Stars (ABC), NCIS: Los Angeles R (CBS), The Good Wife R (CBS)

So You Think You Can Dance (Fox)
-Yesterday’s Losers:
The Jay Leno Show (NBC)
-Ratings Breakdown:

Despite airing all repeats, CBS still dominated the Tuesday overnights, beating No. 2 ABC by 21 percent. Third overall was NBC, which could win the evening among adults 18-49 thanks to The Biggest Loser, followed by Fox and The CW. 


A repeat of CBS’ NCIS, the most-watched show season to-date in prime-time, finished a solid first at 8 p.m., with a 10.2 rating/16 share in the overnights. That led into repeats of NCIS: Los Angeles (#2: 7.4/12) and The Good Wife (#1: 6.7/11) from 9-11 p.m. It should be interesting in January when NCIS faces off against Fox’s returning American Idol. Does anyone really think American Idol will benefit from the arrival of Ellen DeGeneres?


ABC opened the evening with annual repeat special, It’s The Great Pumpkin, Charlie Brown at a third-place 5.1/ 8 in the overnights at 8 p.m. Comparably, that was down by 14 percent from the 5.9/ 9 it garnered on the year-ago evening (but is still likely to score among adults 18-49). Next was the double elimination on ABC’s Dancing With the Stars at a dominant 9.8/15 at 9 p.m., followed by on-the-fence The Forgotten at a second-place 5.4/ 9 at 10 p.m. Although retention for The Forgotten out of the 9:30 p.m. portion of Dancing With the Stars (10.0/15) was just 54 percent, week-to-week the crime drama built by 17 percent (5.4/ 9 vs. 4.6/ 8) in the overnights. As for Dancing With the Stars, Melissa Joan Hart and Louie Vito were sent packing as predicted. With only seven contestants left, Michael Irvin and Kelly Osbourne are now the official weakest links. Ozzy and Sharon…you had better be there to support to your little girl next week. 


Elsewhere, NBC’s demographic friendly The Biggest Loser averaged a 5.3/ 8 in the overnights from 8-10 p.m., with growth in each half-hour as follows:

The Biggest Loser (NBC)
8:00 p.m.: 5.0/ 8 (#3)
8:30 p.m.: 5.2/ 8 (#2)
9:00 p.m.: 5.3/ 8 (#3)
9:30 p.m.: 5.8/ 9 (#3)

Compared to one year earlier (4.5/ 7 on Oct. 28, 2008), The Biggest Loser increased by 18 percent. And the expected dominance among adults 18-49 is enough to land it in the “winner’s” circle. Lead-out The Jay Leno Show dipped to a last-place 4.0/ 7 in the overnights at 10 p.m., with retention out of the 9:30 p.m. portion of The Biggest Loser of 69 percent. Considering how much Leno normally falls from The Biggest Loser among adults 18-49 (54 percent last week), yes…it’s another “losing” performance. 


Over at Fox, a two-hour edition of So You Think You Can Dance averaged a modest 3.8/ 6 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

So You Think You Can Dance (Fox)
8:00 p.m.: 3.7/ 6 (#4)
8:30 p.m.: 4.0/ 6 (#4)
9:00 p.m.: 3.8/ 6 (#4)
9:30 p.m.: 3.5/ 5 (#4)

Given the expected mid-2 rating for So You Think You Can Dance among adults 18-49, what could have been labeled a “loser” has been upgraded to “disappointing.” And, on a corrective note, So You Think You Can Dance led into drama Lie To Me on Monday this week (and did not air for two-hours as reported yesterday).

Publish date: October 28, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT