CBS and Fox Share May Leadership

Friday, May 28, 2010
 
Prime-Time Metered Market Thursday Ratings:
   
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Happy Memorial Day

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Positive Return for So You Think You Can Dance
    
Thursday 5/27/10
 

              HH
          Rtg/Shr

Fox     6.0/10
CBS   5.2/ 9
ABC   3.0/ 5
NBC   2.1/ 4
CW     1.1/ 2
 
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-Percent Change From the Year-Ago Evening (Thursday, May 28, 2009):

Fox: + 5, CW: no change, NBC: -19, CBS: -24, ABC: -25

 
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-Yesterday’s Winners:

So You Think You Can Dance (Fox), The Mentalist R (CBS)

 
-Yesterday’s Losers (excluding repeats):

FlashForward (ABC), 100 Questions (NBC), Hollywood Salutes Matt Damon: An American Cinematheque Tribute (ABC)

 
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-Ratings Breakdown:

Fox led this first night of the non-traditional (translation: summer) season care of the season-premiere of So You Think You Can Dance, which averaged a healthy 6.0 rating/10 share in the overnights from 8-10 p.m. Here is the half-hour breakdown:

 
So You Think You Can Dance (Fox)
8:00 p.m.: 5.6/10 (#1)
8:30 p.m.: 6.1/10 (#1)
9:00 p.m.: 6.2/10 (#1)
9:30 p.m.: 6.2/10 (#1)
 

Compared to the year-ago telecast (5.7/ 9 on May 28, 2009, also a two-hour episode), this was an increase of five percent. So You Think You Can Dance will, needless to say, also dominate the evening among adults 18-49. Mary Murphy…we miss you!

 

In series-premiere news, NBC sitcom 100 Questions, which is a pale imitation of Friends, was dead on arrival with a mere (and fourth-place) 1.8/ 3 in the overnights at 8:30 p.m. This could be NBC’s worst performance for an original telecast in this time period in the history of the network. Earlier in the evening on NBC was a repeat of Community, which should not remain the Thursday anchor next season, with a fourth-place 2.2/ 4 at 8 p.m. Airing from 9-11 p.m. were repeats of The Office (#4: 2.4/ 4), 30 Rock (#4: 2.2/ 2), another episode of The Office (#3: 2.1/ 4) and Parks and Recreation (#3: 1.7/ 3), which will take a breather in the fall and return in midseason.

 

Second-place CBS filled the 8 p.m. hour with repeats of How I Met Your Mother (#3: 2.7/ 5) and Rules of Engagement (#3: 3.1/ 5), followed by repeats of the regularly scheduled CSI (#2: 5.7/10) and The Mentalist (#1: 7.0/12) from 9-11 p.m. Both crime solvers will remain intact in the fall, leading out of relocated The Big Bang Theory and new sitcom $#*! My Dad Says.

 

Over at ABC, the series-finale of FlashFoward did not impress with a second-place 3.9/ 7 in the overnights from 8-9 p.m. The next time any network decides to put an unproven series on hiatus for three months, don’t do it. Next on ABC was 9 p.m. special Hollywood Salutes Matt Damon: An American Cinematheque Tribute (#3: 2.8/ 5), which was not so special, followed by a repeat of Grey’s Anatomy at a distant second-place 2.5/ 4 at 10 p.m. Unlike competing The Mentalist, which is a self-contained episode, serialized dramas never play well in repeats because of the ongoing storylines. 

 

The CW capped off the night with repeats of The Vampire Diaries (#5: 1.2/ 2) and Supernatural (#5: 1.0/ 2), which moves into its new Friday 9 p.m. time period tonight. Effective next Thursday will be repeats of former CBS drama Moonlight at 9 p.m. on The CW. 

 

As a reminder, here is what you will be seeing on the broadcast networks on Thursday this fall (with new shows in caps and bolded):

 
ABC
 8:00 p.m.: MY GENERATION
 9:00 p.m.: Grey’s Anatomy
10:00 p.m.: Private Practice
 
CBS

 8:00 p.m.: The Big Bang Theory (new day and time)

 8:30 p.m.: $#*! MY DAD SAYS
 9:00 p.m.: CSI
10:00 p.m.: The Mentalist
 
NBC
 8:00 p.m.: Community
 8:30 p.m.: 30 Rock (new time)
 9:00 p.m.: The Office
 9:30 p.m.: OUTSOURCED
10:00 p.m.: LOVE BITES
 
Fox
 8:00 p.m.: Bones
 9:00 p.m.: Fringe
 
CW
 8:00 p.m.: The Vampire Diaries 
 9:00 p.m.: NIKITA
 
Source: Nielsen Media Research data (R = repeat)
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Ratings Box:



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