Week of September 28, 2009
On the Air Tonight:
Prime-Time Programming Options
Don’t Turn Out the Lights
-Percent Change From the Year-Ago Evening (Tuesday, October 7, 2008):
Note: The year-ago evening featured the second night of the Presidential Debate.
NCIS (CBS), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)
Shark Tank (ABC), 90210 (CW), Melrose Place (CW), The Forgotten (ABC), The Jay Leno Show (NBC)
It was another slam-dunk Tuesday overnight victory for CBS care of the rock-solid combination of the most-watched show in primetime, NCIS (#1: 12.2 rating/20 share), week three of successful spin-off NCIS: Los Angeles (10.5/16), and week three of compatible legal drama The Good Wife (9.8/18). CBS will, needless to say, also finish first for the evening among adults 18-49. This is the kind of line-up the networks dream of having.
In the distant No. 2 spot in the overnights was ABC as a result of soon-to-depart Shark Tank (#4: 3.5/ 6), the live Dancing With the Stars Results Show (#2: 8.5/13) and week three of crime drama The Forgotten, which sunk to a series-low 4.8/ 8 at 10 p.m. Comparably, The Forgotten finished a distant second in the time period, with retention out of the 9:30 p.m. portion of Dancing With the Stars (8.7/13) of just 58 percent. Take a look at three week overnight track for The Forgotten:
As a reminder, the remake of V steps into the 8 p.m. hour on Nov. 3. As for Dancing With the Stars, so long Debi Mazar. That’s another correct prediction for Mr. TV! Injured Tom DeLay has also, fortunately, exited the competition.
Next up was NBC with its combination of two-hours of The Biggest Loser (4.9/ 8 from 8-10 p.m.), which built in every half-hour, and struggling The Jay Leno Show (#3: 4.4/ 7 at 10 p.m.), which has to be considered the biggest new flop of the young TV season. Here is the half-hour breakdown for The Biggest Loser, which always successfully lands on the map among adults 18-49 (and makes it an “honorable mention.”).
Fox finished fourth overall in the metered markets with the non-scripted pairing of Hell’s Kitchen (#3: 4.3/ 7) and So You Think You Can Dance (#4: 3.3/ 5). But it is expected to ranked third among adults 18-49 above ABC thanks to always reliable Hell’s Kitchen.
The CW capped off the evening with the disappointing pairing of 90210 (#5: 1.5/ 2) and the unnecessary remake of Melrose Place (#5: 1.2/ 2), which dropped on average by a hefty 38 percent from last year’s combination of 90210 and failed drama Privileged. While I understand who The CW’s target audience is, these are “losing” overnight performance. There is no avoiding that. And there is no way the return of Heather Locklear next month will “save” Melrose Place. What no one seemed to realize to begin with was that The CW’s target audience was too young to probably watch the original Beverly Hills, 90210 or Melrose Place.
Source: Nielsen Media Research data (R = repeat)
Week of September 28, 2009
CBS and Fox led the primetime troops in this second week of the 2009-10 season, which featured four series premieres: NBC’s Trauma, ABC sitcoms Hank and The Middle, and CBS medical drama Three Rivers. CBS finished first overall in households, total viewers and adults 25-54; Fox was No. 1 in adults 18-49 and adults 18-34.