CBS and Fox Share Weekend Leadership


THE PROGRAMMING INSIDER

Monday, April 12, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

At School with the White Shadow

_______________________________________________________________________
 

Prime-Time Ratings:

Weekend Highlights

 
Friday 4/09/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   4.6/ 8

NBC 3.3/ 6
ABC 2.9/ 5
Fox    2.3/ 4
CW    1.1/ 2
 

-Total Viewers:

CBS: 7.02 million, NBC: 4.86, ABC: 4.38, Fox: 3.62, CW: 1.66

 

-Adults 18-49:

CBS: 1.5 rating/4 share, Fox: 1.3/ 5, ABC: 1.3/ 4, NBC: 1.2/ 4, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Nothing
 

-Friday’s Losers (excluding repeats):
The night overall…it seems to get worse every season.

 
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-Ratings Breakdown:

CBS led this second Friday in April, but just 7.02 million total viewers and a 1.5 rating/5 share among adults 18-49 is nothing to boast about. The Eye net opened with aging 8 p.m. anchor Ghost Whisperer at a dominant 6.48 million viewers and a 1.5/ 6 among adults 18-49, followed by also on-the-fence Medium (Viewers: #1, 7.46 million; A18-49: #1, 1.7/ 6 at 9 p.m.) and week two of Miami Medical (Viewers: #1, 7.13 million; A18-49: #1t, 1.4/ 5 at 10 p.m.). Comparatively, Miami Medical dipped by 330,000 viewers and 12 percent in the demo from its debut on April 2 (Viewers: 7.49 million; A18-49: A18-49: 1.6/ 5 at 10 p.m., based on the final nationals). Worth noting for Medium at this pivotal renewal time was the growth out of Ghost Whisperer of 980,000 viewers and 13 percent among adults 18-49. My prediction is one of those two dramas will be back next season.

 

NBC opened the evening with a repeat of just renewed Who Do You Think You Are?, which finished a distant second overall at 8 p.m. in total viewers (4.14 million) and tied for second among adults 18-49 (1.1/ 4). The Who Do You Think You Are? encore led into a two-hour edition of Dateline, which averaged 5.22 million viewers and a 1.3/ 5 among adults 18-49 from 8-10 p.m., with the half-hour breakdown as follows:

 
Dateline (NBC)

9:00 p.m. – Viewers: 4.80 million (#2), A18-49: 1.1/ 1 (#4)

9:30 p.m. – Viewers: 5.33 million (#2), A18-49: 1.3/ 4 (#4)

10:00 p.m. – Viewers: 5.46 million (#2), A18-49: 1.4/ 5 (#1t)

10:30 p.m. – Viewers: 5.29 million (#2), A18-49: 1.4/ 5 (#1t)

 

ABC pulled a last minute switch and yanked recent 8 p.m. returnee Wife Swap for a repeat of Jamie Oliver’s Food Revolution, which averaged just 3.57 million viewers (#3) and a 0.9/ 4 among adults 18-49 (#4) at 8 p.m. The regularly scheduled edition of Jamie Oliver’s Food Revolution could not compete at 9 p.m., with 4.72 million viewers (#3) and a 1.6/ 5 in the demo (#2). And veteran 20/20 capped off the evening for ABC with a last-place finish in both total viewers (4.83 million viewers) and adults 18-49 (1.3/ 4) at 10 p.m.

 

Fox filled declining Friday with a repeat of House (Viewers: #4, 3.53 million; A18-49: #2t, 1.1/ 4) and an original installment of Kitchen Nightmares (Viewers: #4, 3.70 million; A18-49: #3, 1.5/ 5). And The CW aired already renewed Smallville (Viewers: #5, 2.13 million; A18-49: #5, 0.8/ 3) and a repeat of America’s Next Top Model (Viewers: #5, 1.20 million; A18-49: #5, 0.5/ 2).

 

In the event you missed my recent feature on Friday television, “Friday’s Dead Zone,” click here:  

 
Source: Nielsen Media Research data
 
——————–
Saturday 4/10/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS 3.8/ 7

Fox    3.5/ 7
NBC 2.5/ 5
ABC 1.8/ 3
 
-Total Viewers:

Fox: 5.78 million, CBS: 5.67, NBC: 3.56, ABC: 2.77

 
-Adults 18-49:

Fox: 1.6 rating/6 share, CBS: 1.1/ 4, ABC and NBC: 0.9/ 3 each

 
—————
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
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-Saturday’s Winners:

 

-Saturday’s Losers (excluding repeats):

The night overall

 
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-Ratings Breakdown:

CBS and Fox shared the top spot on this typically mundane Saturday, with CBS the most-watched network and Fox No. 1 among adults 18-49. But under 6-million viewers and a mere 1.6 rating in the demo for the dominant network is nothing to boast about.

 

With that in mind, CBS kicked-off this lackluster night with a repeat of CSI: Miami (Viewers: #2, 4.77 million; A18-49: #2t, 0.8 rating/ 3 share at 8 p.m.), followed by a repeat of Criminal Minds (Viewers: #2, 5.64 million; A18-49: #2, 1.1/ 4) and 48 Hours Mystery (Viewers: #1, 6.61 million; A18-49: #1, 1.6/ 5) from 9-11 p.m. The double-digit growth for 48 Hours Mystery out of the Criminal Minds encore is a positive worth noting.

 

Fox replaced its regular line-up of Cops and America’s Most Wanted with NASCAR 2010, which averaged 5.78 million viewers and a 1.6/ 6 among adults 18-49, performing as follows by half-hour:

 

NASCAR 2010

8:00 p.m. – Viewers: 5.80 million (#1), A18-49: 1.6/ 6 (#1)

8:30 p.m. – Viewers: 5.91 million (#1), A18-49: 1.6/ 6 (#1)

9:00 p.m. – Viewers: 5.70 million (#1), A18-49: 1.6/ 6 (#1)

9:30 p.m. – Viewers: 5.72 million (#1), A18-49: 1.6/ 6 (#1)

 

If anything, ratings for NASCAR were consistent!

 

NBC aired encore telecasts of Parenthood (Viewers: #3, 2.52 million; A18-49: #4, 0.6/ 2), Law & Order (Viewers: #3, 3.71 million; A18-49: #4, 0.8/ 3) and Law & Order: SVU (Viewers: #2, 4.45 million; A18-49: #2, 1.2/ 4). And last-place ABC got minimal mileage out of repeat theatrical Anchor Man: The Legend of Ron Burgundy (Viewers: #4, 2.29 million; A19-49: #4, 0.9/3 from 8-10 p.m.) and a repeat of Castle (Viewers: #3, 3.71 million; A18-49: #3, 0.9/ 3 at 10 p.m.).

 

Source: Nielsen Media Research data (R = repeat)

 
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Sunday 4/11/10
 

              HH
          Rtg/Shr

CBS   9.3/15
ABC 5.5/ 9
NBC 3.9/ 6
Fox    3.0/ 5
 
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-Percent Change From the Year-Ago Evening (Sunday, April 12, 2009):

CBS: +21, ABC: +20, Fox: +15, NBC: -22

 
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Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 11, 2010.   

 
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-Yesterday’s Winners:

The Masters (CBS), 60 Minutes (CBS), The Amazing Race (CBS), Undercover Boss (CBS), Brothers & Sisters (ABC), Family Guy (Fox)

 

-Yesterday’s Losers (excluding repeats):

Dateline (NBC), ‘Til Death (Fox)

 

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-Ratings Breakdown:

CBS stood well above the Sunday competition, besting second-place ABC by a hefty 69 percent in the overnights. Third overall was NBC, followed by Fox, which is dependent, of course, on the young adult demographics. Since approximately 15 minutes of The 2010 Masters Golf Tournament bled into primetime, all individual program results for CBS are approximate and are broken down by half-hour as follows:

 
CBS/Sunday

7:00 p.m. – The Masters / 60 Minutes: 12.0 rating/22 share (#1)

7:30 p.m. – 60 Minutes: 11.5/20 (#1)

8:00 p.m. – 60 Minutes / The Amazing Race: 9.7/16 (#1)

8:30 p.m. – The Amazing Race: 7.9/12 (#1)



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